Ricarda and David just wanted to enjoy the good life in their new ocean-view home in British Columbia. The problem was they we stuck holding onto their existing home they had been unable to sell in a seller’s market for over eight months. A result of poor marketing and an unrealistic asking price, the home was rapidly getting a negative reputation in the real estate community. Time was ticking, and stress levels were rising. Something needed to change, and quick.
On the recommendation of an agent that was selling their Haliburton cottage, Ricard and David reached out to Michelle Walker. They were impressed with the small boutique feel that the Michelle Walker Team offered. After considering several agents, Ricarda and David turned to Michelle Walker to sell their home.
“I remember meeting Michelle at her office, and saying, ‘We like your approach to selling our home,’” said Ricarda. “’The only catch is you must sell it while we start our new life in B.C. Oh, and please make this stress-free.’”
The team set to work on building a brand-new strategy for selling the house. The partially empty home was decorated, and new painting and minor renovations were completed and made ready for a reintroduction to the marketplace.
“It was great. Michelle and her group of tradespeople made it all happen without us having to lift a finger,” remarked David.
The Michelle Walker Team built a complete marketing plan that included agent and public open houses, online advertising campaigns and custom web pages for the home. The strategy was twofold: attract new buyers who had recently entered the market, while illustrating the value of this attractive detached home to existing agents.
As they prepared the house for sale, the Michelle Walker Team tracked the market thoroughly to determine the best time of the year to sell the house. Ricarda and David were always updated on the progress of the sale and the competition that the home faced in the area.
“I’m a details guy,” remarked David. “I loved the reports and the constant updates on the progress of the sale.”
In the end, Michelle and her team delivered two solid offers with quick closings to Ricarda and David to consider. Upon accepting one of the offers, Ricarda and David could close the Toronto chapter of their life and begin to enjoy their new life in British Columbia.
